8 essential qualities that make a good estate agent

Paul McCullough
3 July 2018
Landlords | Renting

Good estate agents can be difficult to find if you don’t know the qualities to look for.

Industry research has produced 8 essential findings about what you should be looking for when scouting around for the perfect agent.

  1. They communicate

As a house seller or buyer it can be stressful dealing with an agent who’s not a great communicator. The housing market is time sensitive, so you need an agent who will let you know quickly where you stand with your current buying or selling situation so you can move on quickly to another property or potential buyer.

One of the biggest frustrations for people is a lack of communication from their agent.

It’s so important that agents stay in constant contact with their clients and customers. What seems like insignificant information to an agent who’s been in the business for years can be really important to clients who are new to selling and buying property.

Quick and timely responses are a must in an estate agent.

  1. They’re proactive

A good agent should be proactively calling potential buyers, communicating with existing customers and constantly chasing new leads. The key element of being proactive is keeping the client well informed.

If your clients keep calling you, you’re not giving them enough information.

  1. They listen

Most good agents will tell you to be wary of an agent who talks too much. If you can’t get a word in when communicating with your agent, then you’ve got a problem.

As a client or customer, you’re the one who should be doing most of the talking and making sure that your agent understands your special requests and needs.

A good agent should be asking all the questions not the other way around.

  1. They’re client motivated

Put simply, if the customer gets a good a deal, the agent gets a good deal, which is why it ‘s so important to choose an agent who puts their vendors first.

A good agent will always have their clients’ needs as their top priority.

Buying and selling houses can be stressful and it’s important for the agent to make sure that the client is feeling supported and happy.

A good agent knows their client’s success is their success.

  1. They can adapt to their clients’ needs

It’s also important for an agent to be able to ‘read’ their client.

Some clients like to communicate via email, some prefer a quick text message and others like to receive a phone call so they can have a chat about what’s happening with their sale.

It’s the responsibility of a good agent to suss out the clients’ preferred method of communication so they don’t feel either ignored by silence or pressured by too much communication.

  1. They know their clients’ time frame

Timing awareness is essential to a good client/agent relationship.

You need to know if the client is in a hurry to sell. If they need to settle soon, the agent should know this and should be working to a tighter time frame. If the client isn’t in a rush the agent can shop around and advise the client to wait for a better market so they can get a decent price on their house.

  1. They know their customers’ selling motivation

A good agent always knows why their clients are selling and will ask themselves the following questions:

  • Is your customer selling to buy?
  • Is this an investment property?
  • Are they going live in this home and then knock it down?

These are all things that good agents need to think about. It also helps to know if there’s a sentimental attachment to a home. A client who’s selling one of five investment properties will have very different needs to a client who’s selling their family home. A good agent will know the difference and will adapt accordingly.

8. They aren’t afraid to give you their clients as references

The best way to get a good agent is use their past clients as references.

As part of our daily practices, Phillips George meet all of the eight essentials of being a good estate agent and are proud of service we provide

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Paul McCullough Phillips George Estate Agents
Paul McCullough, Partner
Paul has been in the UK property industry since 2008 and was previously involved in the sale of overseas property. Paul helped to set up a city centre sales and lettings agent and has been fully immersed in all aspects of the industry from day one. Paul has since taken his professional qualifications with ARLA (Association of Residential Letting Agents) and has an active approach to selling and letting properties. Paul is a problem solver and enjoys helping clients to achieve their goals, whether it is buying their dream home or finding the ideal tenant for their investment property.