Holding an Open House when selling your home is a normal occurrence in the USA and has been happening there for decades, however it is not such a common practice in the UK.
What can we take from the USA experience?
Viewers will be people at every stage of the home-buying process, from testing the waters to making offers and working closely with an Agent.
An open house presents an ideal opportunity for viewers to get a closer look at the specifics and really investigate all elements of the property and grounds.
For 2nd and 3rd viewings it is a forum for viewers to ask further detailed questions whilst they are at your property.
Ultimately it provides opportunity to give your property maximum exposure in a shorter timeframe which may be appropriate in some cases.
Hosting a successful Open House
It is obvious but your house must be spotless, presented in the best possible way with minimal clutter, well lit, priced correctly and located in a high traffic area.
Have all necessary documents available such as warranties, permissions, consents – this clarifies any uncertainties.
Your Agent can provide maximum marketing and advertising exposure; by using all relevant websites such as Rightmove, Zoopla, Onthemarket, all social media platforms, contacting their database of high quality Applicants that are financially viable and provide board advertising.
It also gives you an opportunity to gain direct feedback from viewers in an informal manner – this can be a conversation where you learn something useful or indeed, develop a rapport with potential buyers, which may lead to a quicker sale.
And key questions a buyer can ask at an Open House
About the Seller
How long have they lived there, why are they selling, how long has the home been on the market, do the owners have a place to move to when they have sold?
Interest in the home
Is this the home’s first Open House, how has the attendance been, what feedback has been received, have there been any offers?
Pricing and Offers
What is the seller’s expectation regarding pricing, is the seller open to offers, is there a time frame for the seller?
About the home
Are there any major disclosures, has the seller made any alterations, what are the neighbours like, are systems up to date?
Phillips George are holding an Open House at Meadow View, Main Street, Countesthorpe, LE8 5QX on Saturday 26th November 2016 from 12pm-2pm