Our step by step guide to selling your property


When selling your property with Phillips George, we try to make everything as simple as possible. Our easy to follow guide below will help take you through the sales process.

Step 1 - Which Estate Agent(s)?

Quite simply, your property will sell more quickly and at a higher price when it achieves maximum market exposure. So when you are choosing an Agent check that their website is multi-device friendly, informative as well as where and how they market your property.

Our website is designed for multiple devices to provide maximum accessibility. All our properties are advertised on Rightmove and Zoopla together with a comprehensive advertising and marketing drive for each property.

It is normal to get 2-3 valuations from local Estate Agents.

Step 2 - The Valuation

Getting the right valuation for your property is crucial. An unrealistically high valuation will prevent your house from selling whereas a valuation which is too low will attract people who cannot afford the price you actually want.

Based on comparable properties, we will advise you of the most realistic value for your home in order to attract the highest number of viewers and in turn, generate the highest possible offer.

We will also discuss timescales for your move, advise how we will market your property and how we can tailor our services to your requirements.

Step 3 - Marketing

We will assist you through the entire process of preparing your property for greatest appeal; this includes producing marketing photographs with state of the art equipment, floor plans, and accurate descriptions.

Our enhanced marketing service includes advice on how best to present your property with added value features such as local amenities, schools, nearby parks and transport links to give prospective buyers a comprehensive picture of your property.

We will give tips on simple effective ways to make your property more attractive to potential buyers and what will boost the appeal of your property. For example, toning down some bold colours in favour of something more neutral or de-cluttering that very busy family room may be the difference in finding the perfect buyer.

We can give guidance on all essential paperwork such as Energy Performance Certificates (EPC), legal requirements and solicitors – as required – so you have everything in place before you move.

Step 4 - You are on the Market

After launching your prepared marketing material on our website and key property portals such as Rightmove and Zoopla, we utilise our experience in arranging viewings with the most suitable buyers.

Phillips George staff will be happy to carry out viewings on your behalf or you may prefer to attend yourself. Nobody knows your property as well as you and you will be able to give the buyer all the unique information they are be looking for.

"Setting" the house is very important – the buyer should be able to imagine the property as their home and not yours. Make sure your home is clean, tidy and clutter free. If you have pets try and keep them outside. Smell is also a very important factor and will help form that crucial first impression.

After each viewing we will contact the applicant for feedback and discuss this with you. Honest, unfiltered feedback from every single viewing is crucial to the successful sale of your home.

Step 5 - Offers and Negotiation

The next two steps are the most important of the whole process and where a good local estate agent earns their fee.

You may have several offers on the table and while the obvious choice would be to take the highest, it is not always that simple. All offers from potential buyers need to be qualified in order to find out the best options for you and we will check that this "chain" is complete, speeding the process for you:

For example: do they have a property to sell and if so, have they secured a buyer on theirs? Does their buyer need to sell? Is a potential buyer purchasing with a mortgage? If so, is a mortgage in place and do they have an Agreement in Principle (AIP)? If they are buying with cash, do they have proof that they have the available funds?

When we have gathered this information we will present you with all offers and also our advice on which offer is best depending on your circumstances. We will of course negotiate any offer until it is acceptable to you.

Once you have accepted an offer, we will then discuss your requirements going forward. We will also ensure we have all relevant solicitors details and send out the memorandum of sale. Your property is then to Sold Subject to Contract and will be removed from the open market.

Step 6 - Sales Progression

This can be the confusing bit but throughout the entire sales process we will be working on your behalf, and with your solicitors keeping you informed every step of the way.

Once both parties' solicitors have received the sales memorandums the sales process will begin. A date for a survey of your property will be agreed (if necessary) and your solicitor will send out a draft contract to the buyer's solicitor, who will then carry out preliminary enquiries.

We will help your solicitor and negotiate for you throughout the conveyancing process, keeping you informed every step of the way. The buyer's solicitor will apply for searches on your property including local searches, environmental searches and drainage searches. You will be required to complete a fixtures & fittings list and property information questionnaire which will cover what is included in the sale. The buyers will then get a mortgage offer (if buying with a mortgage) after a successful survey.

Once all the above information has been compiled and all enquiries answered, you will be ready to exchange contracts. This is the point where the contract becomes legally binding. Once a completion date has been set, a deposit will usually be paid from the buyer's solicitors to your solicitors who will then hold the deposit until completion. Once exchange has happened the buyer is legally bound to purchase your home. You should also have a completion statement which details all the costs you need to settle with your solicitor and authorise them to pay any necessary funds on your behalf.

Step 7 - Completion

Moving day or 'completion day' is the day where the remaining monies are paid from the buyer to the seller. This is the day that legal ownership changes and the day when you have to move out of your old property and move in to your new home. It can be an incredibly stressful time and with so much to remember preparation is key.

By now you should be fully packed and your removal company should be loading your boxes on to the van. Try and leave the house, as you would expect to find it when you move in. Now it's time to read your meters for gas, electric and water. Make sure you have gathered up all the keys for all the doors and windows as well as any extra sets you may have with family members, friends or neighbours and make sure that you lock the property securely before leaving it. If you have an alarm, make sure that you set it and instructions have been left with your Estate Agent. Now it's time to drop your keys off at the Estate Agents. Now for the hard part: unpacking all those boxes!